As Creative Lead, I concepted and brought to life The Edit, an ongoing content series for Merivale’s social channels. Think of it as a high-energy “venue crawl” through Merivale’s diverse portfolio of 80+ venues, showcasing the group’s best offerings.

Kicking off with The Spritz Edit, we follow host Justin Rynne as he teams up with expert Mary Nelson to sample the new spring spritzes at some of Merivale’s most iconic spots.

The series launched across Merivale’s Instagram, with over 80,000 followers, and was amplified across individual venue channels for maximum impact.

Fast-paced, fun, and full of vibrant visuals, The Edit brings Merivale’s dynamic hospitality scene straight to the screen.