Loudly ProudAbsolut Content Strategist and Creative Lead
Brief: Engage key audiences to enhance attendance at over 50 activations celebrating the month-long Mardi Gras partnership between Absolut and Merivale.
Response: Reinvent key visual strategies with a multi-platform content approach to create authentic, venue-specific original series that align with Merivale’s master brand. Produced over 50 original content pieces across six key series.
Is It a Match? This pop-up dating show at The Beresford, hosted by Merivale employee Justin Rynne as Cupid, set the stage for some heart-racing fun ahead of Mardi Gras events.
We produced a series of engaging social-first ‘episodes’ that were shared across the Merivale master brand and the venue's social channels, generating excitement and anticipation for the upcoming festivities.
Love in the Yard
Watch Dammit Janet and Kalin Klein compete to recreate the limited-edition cocktail, Absolut Rizz Fizz—but with XXXXXXL nails!
This video playfully promotes Merivale x Absolut’s Mardi Gras exclusive cocktail, capturing the high-energy spirit of the Loudly Proud campaign.
A suite of social-first assets were shared across Merivale’s master brand and multiple venue brands to promote the exclusive offer.
Drag Me to the Bar
Take a trip down memory Laneway with Mardi Gras legends Maxi and Glenn.
This 90-second content piece explored the rich history of one of Merivale’s iconic venues and its deep rooted connection to Mardi Gras in Sydney.
This piece of content helped to authentically reinforce Merivale’s ongoing commitment to Mardi Gras and LGBTQI+ community year-round, highlighting the venue’s integral role in the community’s history.
