Assisted in the creative development of L’Oréal Professional’s international Valentine's Day campaign, “Hair The Love,” leveraging insights from three years of experience across the campaign’s history.

This campaign film, "In the Hands of a Pro," highlights the vital role of hairdressers in our communities through authentic celebrity client stories.

We produced a suite of 40 assets, tailored for various platforms and verticals, reaching multiple international markets throughout the campaign.